H Bauer’s Bella posts an ABC of 239,660 and continues to gain ground in the classic Women’s Weekly sector with a sales performance that far outperforms its rivals. The last three consecutive ABC periods has seen Bella overtake nearest competitor Best in full price UK Newsstand sales, and in the latest period at full price Bella outsells the latter by over 11,000 copies a week.
This period has also seen Bella close in on its competitors in terms of total sales, Bella sales figures are fast approaching those of IPC’s Woman’s Own. Helen Morris, publisher, attributes Bella’s success to a continued focus on developing the editorial proposition in line with readers’ ever evolving appetite for relevant content. Says Morris “Bella has steadfastly maintained its policy of delivering strong content to its readers rather than allowing pricing policies to determine sales, judging by current sales, this is proving to be a successful long-term strategy.”
H Bauer’s Take a Break has posted an ABC of 803,555, with a stronger than market period on period and year on year percentage performance. Despite the poor economic climate in Britain, Take a Break’s dominance of the true life sector remains unrivalled, outselling its nearest competitor by over 400,000 copies a week. With new Editor Rebecca Fleming now firmly at the helm, Take a Break continues to evolve its editorial proposition in line with readers’ changing lifestyles.
H Bauer’s that’s life! has also put in an impressive performance, outperforming the market with an ABC of 321,332. This consolidates that’s life’s! position as number 3 in this market and increases Bauer’s overall share of the true life sector to almost 50%.
About H Bauer:
H Bauer TV listings titles are part of the H. Bauer Publishing portfolio, Bauer is the largest privately owned publisher in Europe, publishing in countries including Germany, France, Spain, Portugal and the United Kingdom.
The Bauer Publishing Group was founded in Hamburg 1875 by Johann Bauer. It is a worldwide publishing empire comprising 323 magazines in 15 countries with 8,000 employees worldwide and an annual turnover of 2billion Euro.