H Bauer’s Bella is once again the success story of the traditional women’s weeklies market, posting an ABC of 253,001. This represents a period on period increase of 3.7% and a 12.9% increase year on year.
Bella has again shown the biggest increase in circulation of any traditional women’s weekly magazine in the UK, with copy sales up 28,988 year on year. It is the only traditional women’s weekly magazine to show both period on period and year on year growth at full cover price.
Helen Lowe, publisher comments, ‘Bella continues to gain ground on its competitors and now outsells nearest rival Best in terms of UK newsstand full price sales. Our recent ABC successes are a testament to the strength of focus provided our strong editorial team.
Throughout 2010, Bella will continue to focus on the objective of being the best written, most entertaining and best value for money of the classic women’s weekly set. “