August ABC results - Take a Break and TV Choice still selling over 1 million copies a week

H Bauer, the largest privately owned publisher in Europe, stands firm with top selling titles Take a Break and TV Choice still delivering sales of over 1million a week in a fiercely competitive magazine market. Market-leader Take a Break delivers weekly sales of 1,018,423 copies. This is still streets ahead of its rivals and is down only (0.8%) period on period and (5.9%) year on year, despite fierce price-cutting and bagged sampling activity from competitors. TV Choice yet again outperforms its rivals in the TV listings market with its 13th consecutive ABC increase. With sales of 1,391,774 a week, this is up +2.8% period on period and up +8.1% year on year and equates to an additional 100, 000 sales per week.

Total TVguide is the only other title in the TV listings sector to show continued growth and posts an ABC figure of 112,534, up +2.8% period on period and +11.1% year on year. TVQuick has posted an ABC figure of 224,799 whilst this is down (8.7%) period on period and (14.3%) year on year, it continues to provide a unique offering in the listings market by combining a women's magazine with comprehensive TV listings.

that's life! posts an ABC of 443,604. This represents a more solid sales base than many rivals who have resorted to gimmicks and price promotions in an attempt to boost sales. Sales are down only (4.6%) period on period and (9.5%) year on year.

Bella was repositioned to include a celebrity on the cover from March 2007. With sales of 247,390 its ABC is down (21.8%) period on period and (25.4%) year on year. This was an anticipated fall out from more traditional classics readers, sales have now levelled and plans are in place to expand its audience this Autumn.

Spirit & Destiny, H. Bauer's monthly spiritual and astrology magazine, has posted an ABC figure of 73,455 this is down (8.2%) period on period and (13.1%) year on year but is due to a deliberate reduction in free sample copies distributed.

For further information or images please contact Julia Toni on: 020 7241 8013 or by email: Julia.toni@bauer.co.uk