H Bauer’s Bella has increased its hold in the traditional woman’s weekly sector and with a year on year increase of 1% is the only magazine in the classic market to show growth in UK newsstand full price sales, posting an ABC of 246,446.
Bella continues to gain ground on nearest competitor Best, and has increased market share in full price copy sales by 3 percentage points year on year. Helen Lowe, publisher, attributes Bella’s success to a continued focus on being ‘a brilliantly written, highly entertaining and top value for money magazine in the classic women’s weekly set.’
‘Today’s Bella projects a more contemporary image that clearly resonates with the modern woman’s desire for an entertaining, enjoyable and informative read. Bella continues to attract and retain new readers to the magazine, with a captivating mix of celebrity gossip, fashion and true life stories, together with the service elements traditionally associated with a women’s weekly magazine.’ Says Lowe
Take a Break Celebrates 20 Years as Britain’s Biggest-Selling Woman’s Weekly Magazine
H Bauer's Take a Break has posted an ABC of 855,372 and celebrates 20 years as the biggest selling women’s magazine in the UK. It outsells its nearest rival within the true life market by more than 400,000 copies and, together with Sister title, that’s life!, which posted an ABC of 341,545, Bauer’s two titles represent almost 50% of the true life women’s weeklies sector.