In the traditional woman’s weeklies sector, H Bauer’s Bella, has put in a strong performance, falling just 0.5% p-o-p overall with an ABC of 245,286, as well as outperforming all other titles in its market, both period on period and year on year, in terms of full price newsstand sales. This proves the success of Bella’s core strategy to only ever sell at full price, allowing confidence in the title’s editorial package to be at the core of the reader proposition. In the last 3 years Bella has rejuvenated itself and led the market in creating a new editorial direction.