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Take a Break Media Pack
Click here to download the Take a Break media packThe Take a Break media pack provides all of the information on this page in an easy to print pdf format.
Editorial Positioning
Captivating real life stories, prize puzzles and competitions and classic weekly elements, combine to give readers an interactive and involving big value package.
Take a Break has been the biggest selling women's weekly in the UK for nearly 20 years. One in ten women in the UK read Take a Break every week and it sells 2 copies every second, making it the 4th largest women's weekly in the world. Take a Break also publishes a number of brand extensions totalling over 22 million copies per year.
Take a Break's mix of real life, fashion, beauty, food, home, travel and competitions attracts a hugely varied readership. Readers can be anything from 18 to 80; they are likely to own their own home and to be married, and many have children. Its universal appeal is confirmed by the strength of its reader relationship. It has very strong reader loyalty and is read for longer than any of its competitors.
Key facts
| Circulation | 803,555 |
| Adult Readership | 2,800,000 |
| Female Readership | 2,387,000 |
| Target Market | C1C2 women age 25 - 55 with children |
| Frequency | Weekly |
| Launch date | March 1990 |
| Price | 82p |
| On sale | Every Thursday |
Source: ABC Jan-Jun 2011/NRS Apr-Sep 2011
Key Contacts
| Lisa Carver | Advertising Manager |
| Telephone: | 020 7075 0783 |
| Fax: | 020 7075 0786 |
| Email: | lisa.carver@bauer.co.uk |
| Louise Arden | Senior Sales Executive |
| Telephone: | 020 7075 0783 |
| Fax: | 020 7075 0786 |
| Email: | louise.arden@bauer.co.uk |
| Kate Price | Senior Promotions Executive |
| Telephone: | 020 7075 0793 |
| Fax: | 020 7075 0786 |
| Email: | kate.price@bauer.co.uk |
| Helen Greenwood | Regional Advertising Manager |
| Telephone: | 0161 877 7455 |
| Fax: | 0161 877 8738 |
| Email: | helen.greenwood@bauer.co.uk |
| Adam Sach | Production Executive |
| Telephone: | 020 7075 0796 |
| Fax: | 020 7075 0786 |
| Email: | adam.sach@bauer.co.uk |
| Lisa Carver | Advertising Manager |
| Telephone: | 020 7075 0783 |
| Fax: | 020 7075 0786 |
| Email: | lisa.carver@bauer.co.uk |
| Louise Arden | Senior Sales Executive |
| Telephone: | 020 7075 0783 |
| Fax: | 020 7075 0786 |
| Email: | louise.arden@bauer.co.uk |
| Kate Price | Senior Promotions Executive |
| Telephone: | 020 7075 0793 |
| Fax: | 020 7075 0786 |
| Email: | kate.price@bauer.co.uk |
| Helen Greenwood | Regional Advertising Manager |
| Telephone: | 0161 877 7455 |
| Fax: | 0161 877 8738 |
| Email: | helen.greenwood@bauer.co.uk |
| Adam Sach | Production Executive |
| Telephone: | 020 7075 0796 |
| Fax: | 020 7075 0786 |
| Email: | adam.sach@bauer.co.uk |
Ratecard
| Effective | January 2009 |
| Page Colour FM | £22,920 |
| IFC | On Application |
| IBC | £24,240 |
| OBC | £26,400 |
| DPS Colour | £45,840 |
| Half Colour | £12,600 |
| Quarter Colour | £6,300 |
| Tip-ons | On Application |
| Bound in | On Application |
| Loose Inserts | £32 per 1000 |
| Specified Positions | 10% |
| Bleed | 10% |
| Spot Colour | 5% |
| Regionality | On Application |
| Agency Commission | 15% |
Other positions, advertorial and promotional opportunities, inserts and tip-ons available on request. Exclusive of VAT.
Production Specifications (mm)
Summary details are listed below. To download full specifications click here.
| Page | |
| Type area | 254 / 195 |
| Bleed | 293 / 233 |
| Trim | 285 / 225 |
| DPS | |
| Type Area | 254 / 420 |
| Bleed | 293 / 458 |
| Trim | 285 / 450 |
| Half Page Vertical | |
| Type Area | 254 / 94 |
| Bleed | 291 / 114 |
| Trim | 285 / 110 |
| Half Page Horizontal | |
| Type Area | 123 / 195 |
| Bleed | 142 / 229 |
| Trim | 138 / 225 |
| Quarter Page | |
| Type Area | 123 / 94 |
| First Continuous Print | |
| First Mechanical Tint | 7% |
| Min Dot. | 5% |
| Other Specifications | |
| Screen line per inch | 150 |
| Printing process | Photogravure |
| Max combined density | 360% (max black 60) |
| Colour proof | Gravure cromalin on stock |
| Base stock | 56 gsm gravure mechanical |
| File format covers | PDF X1A (icc profile: ISO coated V2) |
| File format body | PDF X1A (icc profile: Bauer_SCplus80_0309_v2_.icc) |
H. Bauer Publishing accepts no responsibility for 'live' matter trimming off outside the stated type areas. For Mechanical Specs & Upload instructions on all titles, please contact the Production Department at HBP Media Sales on 020 7075 0797
Puzzle Portfolio
Puzzle Portfolio Media Pack
Click here to download the Puzzle Portfolio media packThe Puzzle Portfolio media pack provides all of the information on this page in an easy to print pdf format.
Editorial Positioning
The longevity of many of H. Bauer's puzzle titles, for instance Take a Puzzle which has been published since 1991, is a reflection of the high quality of their puzzle content and the loyalty of their core readerships. H. Bauer Puzzle Magazines has dominated the prize puzzle, crosswords and arrowwords markets since launch and its portfolio regularly exceeds 900,000 in consolidated sales during the summer months.
The average reader of the Bauer Puzzle titles is 52, 85% of them are female, 51% are married and 49% own their own home. The Puzzle titles are extremely well thought of by their readers who find them both enjoyable and useful. 80% of them agree that the puzzles help them to relax and unwind, 58% of the readers regularly enter competitions in the magazines whilst 52% frequently/occasionally send off for goods, services or information packs seen advertised.
Key facts
| Title | Print Run* | Cover Price | Frequency |
| Arrowwords | 135,000 | £1.80 | Monthly |
| Codebreakers Collection | 36,000 | £2.00 | Monthly |
| Codebreakers | 77,000 | £1.80 | Monthly |
| Criss Cross | 48,000 | £2.00 | Monthly |
| Hide 'n' Seek Wordsearch | 54,000 | £1.75 | Monthly |
| Picture Arrowwords | 54,000 | £1.85 | Bi-Monthly |
| Crosswords Collection | 49,000 | £2.00 | Monthly |
| Su-Doku Selection | 64,000 | £2.30 | Monthly |
| Take a Break's Su-Doku | 85,000 | £1.85 | Monthly |
| Wordsearches Collection | 50,000 | £2.00 | Monthly |
| Wordsearch | 89,000 | £1.80 | Monthly |
| Puzzle Selection | 146,000 | £2.20 | Monthly |
| Take a Crossword | 190,000 | £2.00 | Monthly |
| Take a Puzzle | 191,000 | £2.00 | Monthly |
| Seasonal Puzzle Collection | 70,000 | £3.19 | Quarterly |
Source: ABC Jan-Dec 2010/*October 2011/Puzzle Title Readers Surveys
Key Contacts
| Helen Greenwood | Regional Advertising Manager |
| Telephone: | 0161 877 7455 |
| Fax: | 0161 877 8738 |
| Email: | helen.greenwood@bauer.co.uk |
| Louise Arden | Senior Sales Executive |
| Telephone: | 020 7075 0783 |
| Fax: | 020 7075 0786 |
| Email: | louise.arden@bauer.co.uk |
| Adam Sach | Production Executive |
| Telephone: | 020 7075 0796 |
| Fax: | 020 7075 0786 |
| Email: | adam.sach@bauer.co.uk |
Ratecard
| Effective | January 2009 |
| Arrowwords | £3,000 |
| Codebreakers Collection | £2,600 |
| Codebreakers | £2,600 |
| Criss Cross | £2,600 |
| Hide 'n' Seek Wordsearch | £2,600 |
| Picture Arrowwords | £2,600 |
| Puzzle Selection | £3,000 |
| Crosswords Collection | £2,600 |
| Su-Doku Selection | £2,000 |
| Take a Crossword | £3,000 |
| Take a Puzzle | £3,000 |
| Take a Break's Su-Doku | £2,000 |
| Wordsearches Collection | £2,600 |
| Wordsearch | £2,600 |
| Seasonal Puzzle Collection | £2,600 |
| Specified Positions | 10% |
| Bleed | 10% |
| Spot Colour | 5% |
| Regionality | On Application |
| Group Discount | On Application |
| Agency Commission | 15% |
Other positions, advertorial and promotional opportunities, inserts and tip-ons available on request. Exclusive of VAT
Production Specifications (mm)
Summary details are listed below. To download full specifications click here.
| Type Area | Trim | Bleed | |
| Arrowwords | 235/165 | 265/195 | 255/185 |
| Codebreakers Collection | 235/165 | 265/195 | 255/185 |
| Codebreakers | 235/165 | 265/195 | 255/185 |
| Criss Cross | 235/165 | 265/195 | 255/185 |
| Hide 'n' Seek Wordsearches | 235/165 | 265/195 | 255/185 |
| Picture Arrowwords | 235/165 | 265/195 | 255/185 |
| Puzzle Selection | 235/165 | 265/195 | 255/185 |
| Crosswords Collection | 235/165 | 265/195 | 255/185 |
| Su-Doku Selection | 190/128 | 220/158 | 210/148 |
| Take a Crossword* | 270/200 | 298/228 | 290/220 |
| Take a Puzzle* | 270/200 | 298/228 | 290/220 |
| Take a Break's Su-Doku | 190/128 | 220/158 | 210/148 |
| Wordsearches Collection | 235/165 | 265/195 | 255/185 |
| Wordsearch | 235/165 | 265/195 | 255/185 |
| Seasonal Puzzle Collection | 270/200 | 298/228 | 290/220 |
| Other Specifications | |||
| Screen: 150 line per inch | |||
| *All cover sites (including IFC & IBC) are in colour |
H. Bauer Publishing accepts no responsibility for 'live' matter trimming off outside the stated type areas. For Mechanical Specs & Upload instructions on all titles, please contact the Production Department at HBP Media Sales on 020 7075 0797
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