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that's life! Media Pack
Click here to download the that's life! media packThe that's life! media pack provides all of the information on this page in an easy to print pdf format.
Editorial Positioning
Real life stories combined with classic women's weekly editorial and a real sense of humour - for the younger women's weekly reader.
Its unique mix of sassy, gritty and involving editorial ensures that that's life! has the highest reader loyalty in the market and is the most thoroughly read magazine in the UK. This unparalleled reader relationship ensures that advertisers gain the maximum benefit when advertising in that's life!.
Key facts
| Circulation | 341,545 |
| Adult Readership | 867,000 |
| Female Readership | 771,000 |
| Target Market | Young, mass market women with children |
| Frequency | Weekly |
| Launch date | June 1995 |
| Price | 68p |
| On sale | Every Thursday |
Source: ABC Jan-Jun 2010/NRS Jul-Dec 09
Key Contacts
| Lisa Carver | Advertising Manager |
| Telephone: | 020 7075 0783 |
| Fax: | 020 7075 0786 |
| Email: | lisa.carver@bauer.co.uk |
| Nathan Eaton | Senior Sales Executive |
| Telephone: | 020 7075 0790 |
| Fax: | 020 7075 0786 |
| Email: | nathan.eaton@bauer.co.uk |
| Kate Price | Senior Promotions Executive |
| Telephone: | 020 7075 0793 |
| Fax: | 020 7075 0786 |
| Email: | kate.price@bauer.co.uk |
| Helen Greenwood | Regional Advertising Manager |
| Telephone: | 0161 877 7455 |
| Fax: | 0161 877 8738 |
| Email: | helen.greenwood@bauer.co.uk |
| Adam Sach | Production Executive |
| Telephone: | 020 7075 0796 |
| Fax: | 020 7075 0786 |
| Email: | adam.sach@bauer.co.uk |
Ratecard
| Effective | January 2009 |
| Page Colour FM | £10,900 |
| IFC | On Application |
| IBC | On Application |
| OBC | £12,500 |
| DPS Colour | £21,800 |
| Half Colour | £6,050 |
| Quarter Colour | £3,000 |
| Tip-ons | On Application |
| Bound in | On Application |
| Loose Inserts | £32 per 1000 |
| Specified Positions | 10% |
| Bleed | 10% |
| Spot Colour | 5% |
| Regionality | On Application |
| Group Discount | On Application |
| Agency Commission | 15% |
Other positions, advertorial and promotional opportunities, inserts and tip-ons available on request. Exclusive of VAT.
Production Specifications (mm)
Summary details are listed below. To download full specifications click here.
| Page | |
| Type area | 260 / 190 |
| Bleed | 288 / 218 |
| Trim | 280 / 210 |
| DPS | |
| Type Area | 260 / 400 |
| Bleed | 288 / 468 |
| Trim | 280 / 420 |
| Half Page Vertical | |
| Type Area | 260 / 90 |
| Bleed | 288 / 104 |
| Trim | 280 / 100 |
| Half Page Horizontal | |
| Type Area | 127 / 190 |
| Bleed | 141 / 218 |
| Trim | 137 / 210 |
| Quarter Page | |
| Type Area | 125 / 90 |
| First Continuous Print | |
| First Mechanical Tint | 7% |
| Min Dot. | 5% |
| Other Specifications | |
| Screen line per inch | 150 |
| Printing process | Photogravure |
| Max combined density | 360% (max black 60) |
| Colour proof | Gravure cromalin on stock |
| Base stock | 56 gsm gravure mechanical |
| File format (body & cover) | PDF X1A (icc profile: PSR_SC_STD_V2_PT.icc) |
H. Bauer Publishing accepts no responsibility for 'live' matter trimming off outside the stated type areas. For Mechanical Specs & Upload instructions on all titles, please contact the Production Department at HBP Media Sales on 020 7075 0797
Puzzle Portfolio
Puzzle Portfolio Media Pack
Click here to download the Puzzle Portfolio media packThe Puzzle Portfolio media pack provides all of the information on this page in an easy to print pdf format.
Editorial Positioning
The longevity of many of H. Bauer's puzzle titles, for instance Take a Puzzle which has been published since 1991, is a reflection of the high quality of their puzzle content and the loyalty of their core readerships. H. Bauer Puzzle Magazines has dominated the prize puzzle, crosswords and arrowwords markets since launch and its portfolio regularly exceeds 900,000 in consolidated sales during the summer months.
The average reader of the Bauer Puzzle titles is 52, 85% of them are female, 51% are married and 49% own their own home. The Puzzle titles are extremely well thought of by their readers who find them both enjoyable and useful. 80% of them agree that the puzzles help them to relax and unwind, 58% of the readers regularly enter competitions in the magazines whilst 52% frequently/occasionally send off for goods, services or information packs seen advertised.
Key facts
| Title | Print Run* | Cover Price | Frequency |
| Arrowwords | 195,000 | £1.65 | Monthly |
| Big Value Codebreakers | 42,000 | £2.00 | Monthly |
| Codebreakers | 116,000 | £1.70 | Monthly |
| Criss Cross | 64,000 | £1.90 | Monthly |
| Hide 'n' Seek Wordsearch | 64,000 | £1.75 | Monthly |
| Picture Arrowwords | 72,000 | £1.85 | Bi-Monthly |
| Crosswords Collection | 59,000 | £1.65 | Monthly |
| Su-Doku Selection | 66,000 | £2.30 | Monthly |
| Take a Break's Su-Doku | 98,000 | £1.80 | Monthly |
| Wordsearches Collection | 60,000 | £2.00 | Monthly |
| Wordsearch | 111,000 | £1.70 | Monthly |
| Circulation | |||
| Puzzle Selection | 74,288 | £2.00 | Monthly |
| Take a Crossword | 132,231 | £1.80 | Monthly |
| Take a Puzzle | 95,581 | £1.95 | Monthly |
Source: ABC Jan-Dec 2009/*Average for Apr-Aug 2008/Puzzle Title Readers Surveys
Key Contacts
| Helen Greenwood | Regional Advertising Manager |
| Telephone: | 0161 877 7455 |
| Fax: | 0161 877 8738 |
| Email: | helen.greenwood@bauer.co.uk |
| Louise Arden | Senior Sales Executive |
| Telephone: | 020 7075 0783 |
| Fax: | 020 7075 0786 |
| Email: | louise.arden@bauer.co.uk |
| Adam Sach | Production Executive |
| Telephone: | 020 7075 0796 |
| Fax: | 020 7075 0786 |
| Email: | adam.sach@bauer.co.uk |
Ratecard
| Effective | January 2009 |
| Arrowwords | £3,000 |
| Big Value Codebreakers | £2,600 |
| Codebreakers | £2,600 |
| Criss Cross | £2,600 |
| Hide 'n' Seek Wordsearch | £2,600 |
| Picture Arrowwords | £2,600 |
| Puzzle Selection | £3,000 |
| Crosswords Collection | £2,600 |
| Su-Doku Selection | £2,000 |
| Take a Crossword | £3,000 |
| Take a Puzzle | £3,000 |
| Take a Break's Su-Doku | £2,000 |
| Wordsearches Collection | £2,600 |
| Wordsearch | £2,600 |
| Specified Positions | 10% |
| Bleed | 10% |
| Spot Colour | 5% |
| Regionality | On Application |
| Group Discount | On Application |
| Agency Commission | 15% |
Other positions, advertorial and promotional opportunities, inserts and tip-ons available on request. Exclusive of VAT
Production Specifications (mm)
Summary details are listed below. To download full specifications click here.
| Type Area | Trim | Bleed | |
| Arrowwords | 235/165 | 265/195 | 255/185 |
| Big Value Codebreakers | 235/165 | 265/195 | 255/185 |
| Codebreakers | 235/165 | 265/195 | 255/185 |
| Criss Cross | 235/165 | 265/195 | 255/185 |
| Hide 'n' Seek Wordsearches | 235/165 | 265/195 | 255/185 |
| Picture Arrowwords | 235/165 | 265/195 | 255/185 |
| Puzzle Selection | 235/165 | 265/195 | 255/185 |
| Crosswords Collection | 235/165 | 265/195 | 255/185 |
| Su-Doku Selection | 190/128 | 220/158 | 210/148 |
| Take a Crossword* | 270/200 | 298/228 | 290/220 |
| Take a Puzzle* | 270/200 | 298/228 | 290/220 |
| Take a Break's Su-Doku | 190/128 | 220/158 | 210/148 |
| Wordsearches Collection | 235/165 | 265/195 | 255/185 |
| Wordsearch | 235/165 | 265/195 | 255/185 |
| Other Specifications | |||
| Screen: 150 line per inch | |||
| *All cover sites (including IFC & IBC) are in colour |
H. Bauer Publishing accepts no responsibility for 'live' matter trimming off outside the stated type areas. For Mechanical Specs & Upload instructions on all titles, please contact the Production Department at HBP Media Sales on 020 7075 0797
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