H Bauer Publishing Launches National TV Campaign for Take a Break
January 2008
H Bauer, is backing Take a Break magazine with a national TV campaign which starts January 2nd2008 and runs for 2 weeks. The campaign which comprises 2 different ads, both 30 seconds, has been created by Mustoes, planned by Edward Groom Saunders and bought by Mediaedge CIA.The ads will appear in popular programme slots, including Coronation Street, Emmerdale and The Jeremy Kyle Show.
The first ad features TV celebrity chef Ainsley Harriett who steps in to offer Take a Break magazine to a busy café worker, whilst he takes over her task of making breakfast.In the second creative Kim and Aggie arrive to hand Take a Break to an office cleaning lady who faces an enormous task after the office Christmas party.Both ads focus on delivering the message that ‘No one does a break like Take a Break’.
Despite fierce competition and price-cutting activity from the newer entrants to the women’s weekly market, Take a Break still stands firm as market leader, selling over one million copies per week.David Goodchild, Managing Director of Bauer, says “the ads capture natural and real-life situations which readers can relate to and the contrasting tranquillity Take a Break brings, with an injection of humour from the celebrities used.” Ends For further information or images please contact Julia Toni on: 020 7241 8013 or by email: Julia.toni@bauer.co.uk
