Take a Break still delivers over 1 million sales in latest ABCS

14th February 2008

Take a Break
The latest ABC figures see H. Bauer's market-leading title Take a Break still delivering weekly sales of over 1 million copies, despite fierce price-cutting activity from the newer entrants to the market.

Despite sales being down just (2.5%) year on year, in a market that has seen unprecedented devaluing promotional activity from competitors, Take a Break still remains head and shoulders above other titles in the market by hundreds of thousands of copies and has increased its market share period on period and year on year in the true life sector. David Goodchild, Managing Director of Bauer, says "Take a Break continues to provide innovative and imaginative editorial, our sales are proof of the quality of its editorial ."

that's life!
that's life! posts an ABC of 459,634, up 3.6% period on period. that's life! has grown disproportionately to its rivals in this period, having resisted resorting to the crude promotional tactics adopted by other publishers. Andy Brooks, Publishing Director of that's life! says "that's life! continues to focus on providing ground breaking editorial along with a stable pricing policy, our ABC success shows that we are reaping the rewards of this strategy ."

Bella
Bella has posted an ABC of 221,661 a period on period drop of 10.4%. This drop resulted from a re-focusing of the magazine's editorial positioning. Now under the new editorship of Julia Davis, former deputy editor of OK magazine, we have already seen a positive effect on the title. Julia and her team will continue to evolve the product remaining true to its core proposition of an entertaining and engaging service driven magazine.

Spirit & Destiny
Spirit & Destiny, H. Bauer's monthly spiritual and astrology magazine, has posted an ABC figure of 67,313 copy sales. A move from the publisher to strip out all bulks and free sample copies has produced an expected 15.8% drop year on year. As a result the figures do not fully reflect underlying newstrade sales which remain healthy whilst subscription copies have risen 2% over the same period.

Ends

About H. Bauer:

H. Bauer women's titles are part of the H. Bauer Publishing portfolio, Bauer is the largest privately owned publisher in Europe, publishing in countries including Germany, France, Spain, Portugal and the United Kingdom.

The Bauer Publishing Group was founded in Hamburg 1875 by Johann Bauer. It is a worldwide publishing empire comprising over 238 magazines in 15 countries, as well as TV and radio stations.

For further information or images please contact Julia Toni on: 020 7241 8013 or look on the Bauer website at www.bauer.co.uk

For Bauer consumer media press releases contact Sarah Ewing on: 0207 859 8411 or look on the website at www.baueradvertising.co.uk