The latest ABC figures see H Bauer's market-leading title Take a Break remaining head and shoulders above its nearest competitor, with sales of 981,504. Sales of Take a Break outstrip its nearest rival at the newsstands by almost double the amount of copies sold each week. See full release. Despite increasingly tough market conditions sales are down just (3.6%) year on year and just (1.9%) period on period and Take a Break has outperformed other titles in this market without resorting to devaluing promotional activity. Andy Brooks, publisher of Take a Break says "Take a Break continues to provide the most relevant editorial for the majority of UK women magazine buyers and its sales are a testament to the unique relationship the magazine has with its readers."
that's life! has also posted a strong ABC in the true life market, with sales of 433,921, down just 2.2% year on year, this outperforms the overall market average. "Whilst many of the new entrants to the true life! market have invested heavily in propping up otherwise ailing titles with significant marketing and promotional activity, sales of that's life stem purely from the quality of the editorial, this bodes well for the title's long term plans." Says Andy Brooks, publisher of that's life!.
Bella has posted an ABC of 191,547 a period on period drop of (13.6%). This drop reflects the impact of a refocusing of the magazine's editorial positioning in 2007, before Bella's current editor, Julia Davis brought a new direction to the magazine. Julia and her team have revitalised Bella and indications are that sales for the next period should reflect readers' positive reactions to Bella's more appealing editorial mix. Helen Lowe, Associate Publisher of Bella says "We are very excited with the developments Julia and her team have introduced over the past five months and the results which will follow."
Spirit & Destiny, H Bauer's monthly spiritual and astrology magazine, has posted an ABC figure of 66,097, this is down just (1.8%) period on period and the title remains market leader in the alternative lifestyles market, which buck the trend of other women's monthly magazines.
H Bauer's TV Choice is the clear winner in the TV listings sector, posting an ABC figure of 1,394,269 weekly copy sales which represents a 0.2% year-on-year growth. TV Choice still remains the number one listings magazine and also the number one newsstand magazine in the UK. It has widened the gap with its nearest competitor, What's On TV, and is now a weekly average 47k copies ahead. This continued achievement is down to quality editorial, a superb listings service for our readers and a great value price of 38p.
H Bauer's premium TV magazine Total TV Guide posts an ABC figure of 110,084. This is a year-on-year decline of (2.2%) which is significantly better than both its competitors and the market performance as a whole. Total TV Guide provides the ultimate listings service for digital TV and radio and is in a superb position to capitalise on the growth of digital TV households in the UK which continues this Autumn.
H Bauer's TV Quick has posted an ABC figure of 186,169. It's re-positioning in April this year as a more soap focused offering has steadied the sales and we would expect an improvement on performance during the next period. In total H. Bauer's three TV listings titles sell over 1.69 million copies every week and remain a hugely attractive advertising proposition. H.Bauer's share of the TV listings market is up 0.9% year on year to 35.2% - the only publisher showing growth in share on both a year on year and period on period basis. Annual retail sales value of TV Choice, Total TV Guide and TV Quick stands at over £39m, up 2% year on year. Liz Watkinson, Publishing Director of TV Choice, Total TV Guide and TV Quick says: "We are delighted with the performance of our TV listings brands in what has been a tough market during the last six months. To be number one in the UK with TV Choice with an increased margin over our closest rival is an amazing achievement in such a competitive market and is testament to the fact that we are consistently delivering a superb value for money editorial package that our readers come back to week in and week out". "With editorial development underway on TV Quick and the increasing role of digital TV in people's lives, which should present excellent opportunities for Total TV Guide, we are in a good position to meet any challenges that the market throws our way in the coming months and to ensure our customers are provided with the very best entertainment and listings packages to complement their viewing."