H Bauer’s TVChoice, posts an ABC of 1,309,469 and has strengthened its position as the Nation’s favourite paid-for magazine with an increase in copy sales period on period. This pattern of growth is set to continue as Autumn sees the return of some much loved family favourites to our TV screens, giving readers all the more reason to look to TVChoice to make the most of their number one source of entertainment.
H Bauer’s Total TVGuide has also put in an excellent performance. The title shows the only year on year increase in the sector with ABC of 109,022, which is up 1.2%. This title continues to benefit from the growth in multi-channel homes as the digital switchover, now taking place in Scotland, continues throughout Britain. Liz Watkinson, Publishing Director of H Bauer’s Listings portfolio says ‘Total TVGuide is constantly evolving, our readers are early adopters and enjoy being the first to know about new programmes and TV technologies, we’ve responded to this by adding a popular section on digital news to help readers keep up with the latest developments.’
Watkinson believes that as modern families become faced with an ever increasing array of on screen entertainment, the emphasis on TV listings magazines to help them make the right viewing decisions is paramount. “We’ve recently seen record levels of TV viewing as families settle down in front of the television for relaxation and quality entertainment and TV listings magazines are seen as being at the very heart of this experience, giving readers some much needed escapism as well as background information on the programmes they love and new programmes that are waiting to be discovered.
About H Bauer:
H Bauer TV listings titles are part of the H. Bauer Publishing portfolio, Bauer is the largest privately owned publisher in Europe, publishing in countries including Germany, France, Spain, Portugal and the United Kingdom.
The Bauer Publishing Group was founded in Hamburg 1875 by Johann Bauer. It is a worldwide publishing empire comprising 282 magazines in 15 countries with 6,600 employees worldwide and an annual turnover of 1.79 billion Euro.